Top 5 Social Apps on Android in Uruguay Q1 2023

During the first quarter of 2023, the leading social apps on Android in Uruguay showcased varied performance trends in terms of downloads, revenue, and active users. This analysis is based on data from Sensor Tower.

TikTok saw its weekly revenue fluctuate throughout the quarter, starting at around $2.6K and peaking at $3.3K in the final week of March. Downloads for TikTok ranged from 3.4K to 6.5K, with notable increases in mid-March. The app's active users hovered around 600K, with a slight decline towards the end of the quarter.

Instagram had a steady revenue stream, with weekly earnings ranging from $20 to $47. Download numbers were consistent, starting at 2.9K and reaching 5.6K later in the quarter. Active users for Instagram remained strong, averaging around 1.3M, despite minor fluctuations.

Facebook demonstrated a stable revenue pattern, earning between $106 and $207 weekly. Downloads increased from 3K at the start of the quarter to approximately 5.3K by the end of March. Active user numbers remained robust, averaging just over 1M throughout the quarter.

Facebook Lite, despite generating no revenue, saw download numbers fluctuate from 2.4K to 4.2K. Active users consistently ranged between 258K and 269K, showing a slight increase over the quarter.

Instagram Lite also reported no revenue but had a consistent download trend, ranging from 1.8K to 3.9K. Active user numbers showed a steady increase from 24K at the beginning of the quarter to 32K by the end of March.

For more detailed insights and trends, visit Sensor Tower.